Analytics is notable in that it is a headline grabbing trend in many domains, but has also been around for a long time under various other labels. One consequence of that longevity is that there is a bewildering array of tools available that can support an analytics process in some way.
An exhaustive overview of all such tools is near impossible, and probably out of date the moment it’s finished. What is possible, however, is to provide a map of the major categories of tools, and highlight some landmark tools that are available now.
Because of the diverse history and practice of analytics, many different categorisations are possible, but we choose to group them by tradition, or established approach. One reason is that such an approach makes tools more easily comparable, because they have been developed to meet the needs and expectations of their communities over time. The other reason is that it tallies closely with other papers in the CETIS Analytics Series of which this briefing is a part.